Service Design Thinking is a method to look at your services that helps you gain a deeper insight and holistic understanding of your customers’ experiences. During the Innoguide 2.0-project specific Service Design tools were designed to help guide organisations and guides to develop services that meet their customers’ expectations.
The Innoguide 2.0-Service design toolkit gives you ideas, examples and tools on how to improve the service quality of your guide organisations with the help of service design methods, self-assessment and supporting tools.
These tools can be used to get a deeper understanding of your guiding services and your users’ experiences.
You can create fictional guide personas to evaluate what kind of guides are needed currently and in the future. You can use the persona-method as a self-evaluation tool. You can use personas to develop or plan guided tours or to find the right guide for each customer/group. You can also create customer personas to get a deeper insight of the expectations and needs of your customers.
The customer journey helps you describe the service moments in a visual and more tangible way from the customer’s perspective taking into consideration all senses, feelings and emotions.
What type of guide are you? Take our Innoguide Quiz and evaluate what the future needs are for your guiding organisation or what particular type of guide you are.
Testimonials give you an idea and inspiration on how other guide organisations or guides used the service design tools.